GNC sponsored multiple Pandora stations for a special campaign promoting their protein powder. I wrote these traffic drivers to direct listeners to two of those custom stations - ‘Halftime Hits’ and ‘Hard Rock Strength.’
This spot was part of a dynamic campaign for Grocery Outlet advertising new store openings. This campaign leaned heavily on DMA/zip code signals to inform which store location mentions got served to which listeners. I wrote variations of this script that were customized to the time-of-day and day-of-week listeners would be served the ad as well as whether it was a first, second or third listen.
I wrote this 3D audio ad after being asked by McDonald’s to create a :30s spot celebrating the ‘sounds of summer’ and focusing on the freshness of McDonald’s Quarter Pounder with Cheese.
I was tasked by Filtrete to write several creative and engaging audio ads promoting the purchase of a Filtrete Air Filter. These ads are two of the final deliverables.
I was tasked with creating several audio ads for Chicken of the Sea that presented the product as a healthy and delicious option for a “Meatless Fridays” meal during Lent. These ads are two of the final deliverables.
I worked with The Company Store to write a streaming audio ad that utilized their “we know. . you know” creative while employing warm and friendly copy sprinkled with engaging sound effects.