For the 2019 Billboard Music Awards, I wrote copy incorporated into social video content utilized to drum up excitement for the telecast. This content included IG stories, paid media, performer announcement sizzle videos and tune-in liners from participating talent.
I composed copy for an IG story highlighting past achievements by 2019 BBMA’s “Icon Award” recipient Mariah Carey. This story was published on both the BBMA’s and Mariah Carey’s Instagram accounts.
We partnered with popular YouTube personality Poppy to help bring awareness that the Billboard Music Awards were moving from Sunday night to Wednesday night. I crafted a script that fit her quirky personality which she recorded and published to help drive tune-in.
The Billboard Music Awards “Nominations Day” is one of the most highly-anticipated days for music lovers. I crafted copy that highlighted fun factoids pertaining to the 2019 nominees, focusing on record-breaking, memorable or historic storylines.